中文摘要：

国家形象是国家软硬实力的综合体现,对于一国在国际舞台上的表现有着重要影响.现实中存在许多影响国家形象的因素.本文从国际竞争力的概念出发,利用洛桑国际管理发展学院（IMD）的国际竞争力数据库中关于国家形象指标的数据,采用分位回归方法,通过对世界主要国家和地区的国家形象的影响因素进行实证分析,揭示造成不同国家形象水平的客观影响因素,并与普通最小二乘回归结果进行对比,从而得到更全面的信息,为提高我国的国家形象提供实证依据.

英文摘要：

The national image is the comprehensive embodiment of national soft and hard powers. It has a significant influence on the country＇s performance on international stage. There are many factors that affect national image. Based on the concept and data of international competitiveness, this paper analyzed those factors which affected the image of major nations and regions in the world. This paper utilized the data from IMD international competitiveness database, and used quantile regression model to detect the factors that affected the image of countries with different location in conditional distribution from the perspective of different quantile regression equations, and then compared the result with OLS regression so as to get comprehensive conclusion and provide theoretical basis to improve the image of China.