乡村旅游是乡村经济发展的主要途径之一,乡村旅游发展模式对当地社会、经济、文化具有长足影响。社区居民作为乡村旅游发展的主体,对当地旅游发展起到积极的推动作用。基于社区居民视角,以环洱海地区喜洲和双廊为研究对象,通过问卷调查、访谈和实地调研,对环洱海地区居民参与乡村旅游发展的模式分析,探讨适合当地乡村旅游可持续发展的模式。结果表明,环洱海地区呈现两种乡村旅游发展模式:基层组织引导社区居民参与模式和社区居民主导模式。基层组织引导社区居民参与模式即自上而下型,政府主导、居民参与、旅游企业支持,以政府规划为主、发展当地乡村旅游;社区居民主导模式即自下而上型,居民主导、政府扶持、旅游企业支持。社区居民作为乡村旅游资源的挖掘者和保护者,发挥社区居民的主观能动性,自发地保护与利用资源并形成良性循环,实现真正的乡村旅游可持续发展。
Rural tourism is one of the main ways to develop the rural economy. The development models of rural tourism have a great impact on the local society, economy and culture. As the main part of the rural economic development, community residents play an important role in promoting the local tourism. Based on the survey data, in-person interviews, and filed investigations in Xizhou and Shuanglang regions, areas surrounding the Erhai Lake, this paper analyzed the development models of rural tourism and tried to explore the sustainable development pattern for the local rural tourism. Results show that there are two development models of the rural tourism around the Erhai Lake areas: the grassroots organizations-led model and the community residents-led model. The grassroots organizations-led model is a top-down development pattern. It develops the local rural tourism with government leading, community participation, and tourism enterprises supporting, giving priority to the government planning. While the community residents-led model is a bottom-top development pattern, with community leading, government and tourism enterprises supporting. As the users and protectors of the rural tourism resources, community residents should lead the development of local rural tourism, spontaneously use and protect the resources and try to adopt a sustainable development pattern of rural tourism.