中文摘要：

乡村旅游作为一种新型的短期旅游休闲形式近年来得到了更多的关注。文章通过分析社区内经济、社区文化环境以及社区居民参与程度，对怒江州秋那桶社区参与乡村旅游发展模式进行研究，提出了依托旅游项目设置型的社区参与模式这一新型社区参与模式，并总结其优缺点以及发展路径。结果表明：依托旅游项目设置型的社区参与模式与其他种社区参与模式不同，其主要通过大型项目组和项目管理小组共同明确细则来达到公平利益分配。

英文摘要：

Rural tourism is gaining more and more attention currently as a new form of short - term tourism leisure. Through the analysis on the community economy, community culture and the participation degree com- munity residents obtained in Qiunatong Community in Nujiang Prefecture, the authors put forward a new tourism -project orientated community participation mode. The authors also summarize the advantages, the disadvanta- ges, and the potential development of this new mode. The results show that the tourism - project orientated com- munity participation mode is different from that of other kinds of community participation in that it can achieve a fair benefit distribution of clear rules mainly through its large project team and the project management team.