中文摘要：

目前我国铁路企业思想政治工作面临着来自国内外、企业内外的挑战和压力,在实际工作中存在着不愿做、不善做、做不好的现实困境,与新媒体时代职工的思想实际不相适应.结合中铁建电气化南方工程有限公司的一些先进做法和经验,铁路企业思想政治工作者可以充分利用和挖掘新媒体大众化、个性化、人性化的资源优势,切实提升思想政治工作的普及性、针对性和有效性.

英文摘要：

At present, the ideological and political Work in China railway enterprise is faced with challenges and pressure from the inside and outside of enterprise and from beth at home and abroad. In the practical work. There are realistic difficulties of being unwilling to do, not being good at doing, and doing badly, which conflicts with the workers＇ ideological reality in the new media age. Considering the advanced practice and experience of Southern ZhongTieJian electrification engineering co., LTD., the ideological and political workers can make full use of advantages of new media popularization, individuation, and humanization, to promote universality, pertinence and effectiveness of ideological and political work.