中文摘要：

摘要：晚清扬州的社会变迁具有自己的特点。在社会变迁过程中，关于扬州的社会集体记忆借助扬州旅游意象得以具体表现。笔记、小说、诗歌是捕获晚清扬州旅游意象的重要渠道。通过对笔记、小说、诗歌中扬州相关记录的钩稽，发现晚清扬州的旅游意象主要由盐、景、才、色、食、船六种要素构成，并在怀旧心态中，以盛衰比较、跨城比较的方式进行建构。时代感要素的缺场消弭了扬州旅游意象的生活常态，使之变得静止、被动，并与实体城市相疏离。今日依然身处社会转型中的扬州，在进行城市旅游开发时，仍可从晚清扬州旅游意象的变迁中获得启示。

英文摘要：

The social transformation of Yangzhou in late Qing Dynasty has its own features. Tourism images have presented a specific picture of the social collective memory during that period. To know about the exact image of Yangzhou city,notes,novels and poems are important sources. By looking into and summarizing the related records about Yangzhou in notes,novels and poems,this paper finds that tourism image of Yangzhou in late Qing Dynasty consists of such six elements as salt,scenery,talents,sex,food and ships,and is constructed in the way of the comparison between ups and downs and intercity with a nostalgic mentality. The absence of contemporary elements eliminates the normal life of Yangzhou tourism image,making it static,passive,and ultimately deviated from the substance city. The paper suggests that Yangzhou city,still in social transformation,can get some enlightens from the changes of Yangzhou tourism image in late Qing Dynasty.