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How business efforts in relati
  • 所属机构名称：南开大学
  • 成果类型：会议
  • 相关项目：基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
作者： 王永贵*，于斌
同会议论文项目
基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
期刊论文 45 会议论文 31 著作 17
同项目会议论文
Managing customer relationship
反应型市场导向、先动型市场导向
顾客关系管理能力及其绩效影响研
Reference Group Influence on D
Corporate entrepreneurship, co
How corporate entrepreneurship
Group decision support for R &
Managing Customer Relationship
The dimensions of customer loy
A Comparison with the Price-On
The Role of Subsidiary’s Inno
Customer relationship activiti
Customer asset orientation: me
The key antecedents to brand e
Customer relationship strength
Lead Edge Status, Innovation i
Customer innovation in action:
The application and validation
How Marketing capability influ
Brand equity and CRM: The dual
Operationalization of Corporat
Customer asset orientation and
How customer relationship crea
How Service Quality Drives Cus
品牌资产与顾客关系管理绩效——
服务质量、关系收益与顾客资产的
How Customer Relationship Capa
Using revenue-sharing contract
The moderated model of corpora
How relationship benefits driv