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Lead Edge Status, Innovation i
所属机构名称:南开大学
成果类型:会议
相关项目:基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
作者:
Zhongyi Gao, 王永贵*, Yiren D
同会议论文项目
基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
期刊论文 45
会议论文 31
著作 17
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Managing customer relationship
反应型市场导向、先动型市场导向
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Reference Group Influence on D
Corporate entrepreneurship, co
How corporate entrepreneurship
Group decision support for R &
Managing Customer Relationship
The dimensions of customer loy
A Comparison with the Price-On
The Role of Subsidiary’s Inno
Customer relationship activiti
Customer asset orientation: me
The key antecedents to brand e
Customer relationship strength
Customer innovation in action:
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Brand equity and CRM: The dual
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Customer asset orientation and
How business efforts in relati
How customer relationship crea
How Service Quality Drives Cus
品牌资产与顾客关系管理绩效——
服务质量、关系收益与顾客资产的
How Customer Relationship Capa
Using revenue-sharing contract
The moderated model of corpora
How relationship benefits driv