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品牌资产与顾客关系管理绩效——
  • 所属机构名称：南开大学
  • 会议名称：2005JMS中国营销科学学术年会第二届年会大会报告论文，2005年
  • 成果类型：会议
  • 相关项目：基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
作者： 王永贵*
同会议论文项目
基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
期刊论文 45 会议论文 31 著作 17
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