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反应型市场导向、先动型市场导向
  • 所属机构名称：南开大学
  • 会议名称：2006JMS中国营销科学学术年会，武汉
  • 成果类型：会议
  • 相关项目：基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
作者： 王永贵*，陶鹏德
同会议论文项目
基于顾客价值创新的顾客资产动态管理及其竞争能力平台研究
期刊论文 45 会议论文 31 著作 17
同项目会议论文
Managing customer relationship
顾客关系管理能力及其绩效影响研
Reference Group Influence on D
Corporate entrepreneurship, co
How corporate entrepreneurship
Group decision support for R &
Managing Customer Relationship
The dimensions of customer loy
A Comparison with the Price-On
The Role of Subsidiary’s Inno
Customer relationship activiti
Customer asset orientation: me
The key antecedents to brand e
Customer relationship strength
Lead Edge Status, Innovation i
Customer innovation in action:
The application and validation
How Marketing capability influ
Brand equity and CRM: The dual
Operationalization of Corporat
Customer asset orientation and
How business efforts in relati
How customer relationship crea
How Service Quality Drives Cus
品牌资产与顾客关系管理绩效——
服务质量、关系收益与顾客资产的
How Customer Relationship Capa
Using revenue-sharing contract
The moderated model of corpora
How relationship benefits driv