中文摘要：

阐明了创造性思维在企业产品创新中的重要作用,产生的过程及其产生的障碍.TRIZ理论能够系统地分析问题,直面问题矛盾所在,并解决它,帮助设计者突破思维惯性,以新的视角分析并解决问题.头脑风暴法解决了设计者有限的知识和学科领域的限制,充分发挥了“集思广益”的功能,提高了解的创新性.结合TRIZ理论和头脑风暴法的特点,探讨了TRIZ和思维惯性之间的关系,提出了二者联合求解问题的理论模型,分析了这种理论模型对克服创造性思维障碍,创造性思维产生的促进作用.

英文摘要：

The important role of creative thinking in enterprise product innovation,processing and obstacles were clarified.TRIZ theory can analyze problems systematically,face the problem of contradiction and solve it.It also helps designers to break through the inertia of thinking,provides a new perspective to analyze and solve problems.Brainstorming solves the limitations of the designers＇ limited knowledge and disciplines,and gives full play to the function of a ＂brainstorming＂ to improve the understanding of innovation.According to the characteristics of TRIZ and brainstorming,the relationship between TRIZ and the psychological inertia,as well as the advantages of brainstorming was explored.A theoretical model combining TRIZ with brainstorming was put forwarded.The role of this theoretical model for overcoming the obstacles of creative thinking and promoting creative thinking to generate was analyzed.