为了克服新进入缺陷和青春期缺陷,新创企业倾向于选择产学研合作,作为其进入市场和获取竞争优势的重要途径.从产学研多元主体间的信任关系与合作模式的匹配角度入手,本文提出了基于算计型信任的点对点式合作模式、基于知识型信任的双向链式互动合作模式和基于认同型信任的协同共生网络化合作模式.并以菁茂生态、长征药业和阳明化工3家典型企业为案例研究对象,比较分析了三种匹配模式在实践应用中的差异性,最后,就新创企业产学研合作模式匹配的动态性提出了三大关注点,包括从经济契约到信任嵌入的演化方向、从个体信任到团队信任的扩散效应、从认知型信任到情感型信任的升华过程.
In order to overcome the drawbacks of liability of newness and liability of adolescence, start-up enterprises incline to choose cooperation among industry, university and research institute, and takes it as an important approach for entering market and gaining competitive advantage. From the perspective of matching between trust relationships and cooperation modes among in- dustry, university and research institute, this paper proposes the point-to-point cooperation mode grounded on calculus-based trust, two-way chain interaction cooperation mode grounded on knowledge-based trust, and collaborative symbiosis network cooperation mode grounded on iden- tification-based trust. Meanwhile, Jingmao Agriculture, Long March Pharmaceutical and Yang- ming Chemical Engineering are selected as three cases in order to compare and analyze the differ- ences among the three matching modes in application. At last, based on the dynamics of the co- operation mode among industry, university and research institute in start-up enterprises,it is sug- gested that special attention should be paid to the following three aspects, namely, the evolution direction from economic contract to trust embedding, the diffusive effect from individual trust to team trust, and the distillation process from cognitive trust to emotional trust.