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RELATIONSHIP-SPECIFIC INVESTMENT, GUANXI BEHAVIOR, AND SALESPERSON-OWNED CUSTOMER LOYALTY TRANSFER
  • ISSN号：0301-2212
  • 期刊名称：Social Behavior and Personality
  • 时间：2014
  • 页码：1147-1166
  • 相关项目：关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
作者： Li, ShanLiang|Wang, Xifeng|Lu, Chunyu|Lv, Chen|
同期刊论文项目
关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
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