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The Impact of Relation-specific Investments on Channel Performance in China, Journal of Marketing Ch
  • ISSN号：1046-669X
  • 期刊名称：Journal of Marketing Channels
  • 时间：2014
  • 页码：87-99
  • 相关项目：关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
作者： Guocai Wang|Yi Zheng|
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关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
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