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Buyer Loyalty in Business Markets: Can the Firm andSalesperson Get What They Truly Desire
  • ISSN号：1051-712X
  • 期刊名称：Journal of Business to Business Marketing
  • 时间：2015
  • 页码：197-210
  • 相关项目：关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
作者： GuoCai Wang|XiaoYan Wang|Yu Long|Wee Hou & Lim Ching|
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关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
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