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DO SALESPEOPLE’S IN-ROLE AND EXTRAROLE BRAND-BUILDING BEHAVIORSCONTRIBUTE TO CUSTOMER LOYALTY TRANSF
  • 期刊名称：Social Behavior and Personality: an international
  • 时间：2015
  • 页码：153-166
  • 相关项目：关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
作者： Guocai Wang|Shanliang Li|XiaoYan Wang|XiFeng Wang|
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关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究
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