中文摘要：

借助网络内容分析法中的词频分析法来研究＂驴友＂的目的地选择。首先利用网络爬虫采集了＂户外资料网＂中＂驴友论坛＂栏目的＂游记攻略＂版块2013年的所有网帖作为研究数据,接着在构建＂驴友＂旅游目的地地名词表库的基础上,运用目的地地名词频方法得到＂驴友＂偏好的目的地以及分布特征,并对所获得的目的地地名进行分类及可视化展示;最后运用高频词汇分析法,获得＂驴友＂的鲜明特征,以及目的地吸引＂驴友＂的典型特征。

英文摘要：

This paper analyses the tourist destination choice of tour pal by using word frequency analysismethod of network content analysis. First of all, research data is collected from http：//www.8264.com/ allthe posts in 2013 on Travel Guide section of BBS column by using web crawler. Then, preferreddestinations and distribution characteristics can be got through word frequency method of destination,based on the self-built tourist destination library, and the result can be both classified and visualpresented. Finally, by using high-frequency words analysis, distinct characteristics of tour pal can beobtained. And also, typical features of the attracting destinations will also be illustrated.