中文摘要：

根据中国家文化的思想对相关文献进行分析,社群成员对在线品牌社群会产生泛家意识,该意识包含安全感和情感归属两项内容。以手机品牌社群为研究对象,采用结构方程方法研究泛家意识的影响因素和对忠诚行为的影响作用。研究结果表明：社群成员互动对泛家意识的安全感有积极影响,但对情感归属的影响不显著;网络中心性、系统质量、信息质量分别对安全感和情感归属有积极影响;社群成员的泛家意识对社群的忠诚水平有积极影响。

英文摘要：

According to the idea of China＇s family culture and analysis of relevant literature,community members will produce extensive familism consciousness in online brand community,and the consciousness consists of two parts：sense of security and emotional belonging.Using mobile phone brand community for the study,and employing the method of structural equation modeling,this research explores antecedents and consequences of extensive familism consciousness.The results show that interaction between community members have a positive impact on sense of security,but the impact on emotional belonging is not significant; network centrality,system quality and information quality have a positive impact on sense of security and emotional belonging respectively; extensive familism consciousness has a positive impact on the level of loyalty to the community.