以“宝莱坞”为首的印度电影,在继承印度历史文化传统的史诗叙事、戏剧舞蹈和幻想主义下,每年出 产的电影数量和制造的电影票房一直位居世界前列.凭借着印度海外侨胞、宗教习俗、价值理念和语言文化的优 势,加上印度政府文化外交的推动,艺术风格独树一帜的宝莱坞电影在南亚次大陆国家、中东穆斯林国家、欧美西 方国家及太平洋岛国等海外各地得以广泛传播,获得了巨大的海外影响力,其文化软实力得以迅速提升.中印两 国在文化软实力的建设上有着许多共同的优势与相似的境遇,因此,应主动学习与借鉴印度通过宝莱坞电影的海 外传播以提升国家文化软实力的成功经验,积极推进以文化外交为载体的国家文化软实力建设,树立中国特色社 会主义文化自信,促进中华民族的伟大复兴梦想的实现.
Bollywood films inherit Indian historical and cultural traditions in India's epic narrative? dra-ma dance and fantasy, and its production and movie box office have been among the world top. With India overseas nationals, religious practices, value concept and the advantage of language and culture, the Indian government promotes cultural diplomacy, and spreads Bollywood movies in the South Asia subcontinent, the Middle East Muslim countries, Europe and the United States, and the Pacific island countries to im-prove its cultural soft power. On the construction of cultural soft power China and India have many com-mon advantages with similar situation; therefore, China should learn from India through overseas spread of Bollywood movies in order to enhance the national cultural soft power, promoting cultural diplomacy as the carrier of national culture soft power, boosting the confidence of socialist culture with Chinese charac-teristics, and realizing the dream of the great revival of Chinese nation.