位置：成果数据库 > 期刊 > 期刊详情页
Understanding the Substitution Effect Between Online and Traditional Channels: Evidence from Product
  • ISSN号：1019-6781
  • 期刊名称：Electronic Markets
  • 时间：2013
  • 页码：227-239
  • 相关项目：互联网产品的整合模式对其品牌延伸影响机制研究
作者： Wang Quansheng|Song Peijian|Yang Xue|
同期刊论文项目
互联网产品的整合模式对其品牌延伸影响机制研究
期刊论文 9
同项目期刊论文
Asymmetric Interaction in Competitive Internet Technology Diffusion: Implications for the Competitio
Understanding the Role of Intrinsic Motivations in Information Technology Usage Habit: Evidence from
How to Exploit the User Base for Online Products: A Product Integration Perspective
Online Information Product Design: The Influence of Product Integration on Brand Extension
搜索引擎营销中关键词广告研究综述：基于用户行为视角
The Influence of Product Integration on Online Advertising Effectiveness
搜索引擎营销中关键词广告研究综述——基于用户行为的视角