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The Influence of Product Integration on Online Advertising Effectiveness
  • ISSN号：1567-4223
  • 期刊名称：Electronic Commerce Research and Applications
  • 时间：2011
  • 页码：288-303
  • 相关项目：互联网产品的整合模式对其品牌延伸影响机制研究
作者： Song Peijian|Xu Heng|Angsana T|Zhang Cheng|
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互联网产品的整合模式对其品牌延伸影响机制研究
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