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How to Exploit the User Base for Online Products: A Product Integration Perspective
  • ISSN号：1526-6133
  • 期刊名称：Journal of Electronic Commerce Research
  • 时间：2012
  • 页码：356-372
  • 相关项目：互联网产品的整合模式对其品牌延伸影响机制研究
作者： Song Peijian|Zhang Cheng|Xu Heng|
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互联网产品的整合模式对其品牌延伸影响机制研究
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