中文摘要：

名称标识是古人通过具体事物的性状,形成概念,并以此作为解释动植物名称的名物词 依据.以部分生肖类动物名称称谓考释为例,以此说明语言作为文化的民族性基础,在各种动 物名称中不仅具有所指与能指功能,同时也显示出文化的独特性所在.

英文摘要：

The name of the identifier ,which is based on the specific character of things, and form the concept, and thus explains animal and plant names by the ancients, to explain the national language as a cultural foundation. The present paper takes part of the 20 diac signs animal names appellation as an example, which not only has referred to all kinds of animal names and signifier function, and it is also a cultural uniqueness.