中文摘要：

微博舆论引导场域中公众的客体主体化是微博时代对主体的否定之否定,它通过从情绪走向情感,从自在、自为走向自在自为,从群体极化走向理性共同体的建构,还原了主体。在这个还原过程中,实践中介起了决定作用：改革开放与现代市场经济的实践助产主体,微博生成的“微主体”实践再生产主体。主体化的公众成为突发事件舆论引导场域中的标志性力量,他们一次次成功参与舆论引导的实践,进一步推进自身的客体主体化,传递舆论引导的正能量,实现社会治理的新发展。

英文摘要：

the negation of subject through larization to the Object-subjectification of the public in the public opinion guidance field of Weibo is negation of the subject during the era of Weibo. Object-subjectification reduces the feeling to emotion, in itself, for itself to in itself and for itself, and through group poconstruction of rational action community. During the reduction, the practice as the medium plays a decisive role, the open and reform and the practice of modern market economy help to produce the subject, and the micro-subject of the Weibo users reproduce the subjectification. Subjectification of the public becomes the typical strength in public opinion guidance of the emergency. They succeed in taking part in the practice of public opinion guidance time and time again, further promote object-subjectification of the public, deliver the positive energy of public opinion guid- ance and realize the new development of the social governance.