中文摘要：

随着零售业态的不断演进,出现了社区商圈需求主导的零售业态转型新趋势,以服务主导的社区便利店成为重要的新兴业态模式。流通组织创新、O2O转型是社区便利店发展的内在动因,消费转型与竞争的交织演进是社区便利店发展的外在条件,社区便利店已经成为中国零售业转型升级的重要方向。社区便利店服务创新整合与优化的重点是从加强社区类服务项目以提升便利性,O2O促进线上线下融合以延伸门店服务,发挥信息流的创新能效以实现大规模定制等方面着力推进的。

英文摘要：

With the unceasing evolution of retail trade condition, there comes a new trend of demand-oriented retail format transformation in community business area, the services-oriented community convenience stores have become an important burgeoning business model. Circulation organizational innovation and O2 O transformation are the internal motivation for the development of the community convenience stores, and the interrelated evolution between consumption and competition is the external conditions for the development of the community convenience stores, the community convenience stores have become an important direction for the transformation and upgrading of China＇s retail industry. The key points of the innovation integration and optimizing of the service of community convenience stores should be enhanced from the following aspects： to strengthen community service items so as to improve the convenience, to promote the integration between online and offline with O2 O so as to extend the store service, and to give full play to the innovation energy efficiency of information flow so as to realize mass customization.