中文摘要：

随着企业非市场行为在竞争中越来越显著的作用,将非市场行为分析纳入传统的竞争互动的框架中,探讨其与市场行为如何在竞争过程中互动,成为企业战略管理研究的新方向。本文采用结构内容分析法,以中国典型房地产企业为例,研究企业市场与非市场竞争行为及其互动规律。文章的结论补充了传统竞争互动理论基于市场行为的单一性,为进一步研究中国转型时期企业的竞争互动提供了理论基础和实例支持。

英文摘要：

In this paper,we integrate the corporate market and nonmarket behaviors（such as social,legal and political activities） into the research of competitive interaction.＂Structured content analysis＂is used in analyzing the longitudinal data of five real estate enterprises from an industrial journal during the past seven years.The findings include：（1） Competitive interactions with market and nonmarket contents involve the expanded competitive scope,behaviours and relationships;（2） New explanations beyond previous literatures are provided to explain the expanded competitive behaviors（especially in resource-oriented and mixed scope） by analyzing the characteristics of actions and responses.This paper expands previous study of competitive interaction by integrating the important nonmarket content,especially categorizing them in China＇s transitional environment with typical evidences.