文章从中国迟缓进入者企业类别中抽选了204个有效样本,检验中国经济环境下进入障碍结构和各个构成类别的重要性。研究显示,中国经济环境主要由三种进入障碍构成,分别是资金、竞争和经营环境,集中反映了14种不利因素。另外,中国经济环境中不存在经典理论普遍认同的最重要的进入障碍——守成者的成本优势,同时发现中国最重要的进入障碍是守成者管理经验。
This paper, taking the judgment sampling method, has drawn 204 effective samples from China' s firms that are laggard entrants, and has validated the framework of market entry barriers and the importance of individual elements. It has been found that there are three barriers to market entry in China's economic environment, namely, capital, competition and business environment, which reflect 14 kinds of adverse factors. Furthermore, China does not possess the cost advantage of incumbents which is most important among all market entry barriers in the classical theory, nevertheless, managerial experience of incumbents is most important among all barriers in China.