中文摘要：

基于科特勒的产品层次理论，通过文献分析、专家讨论、问卷调查等方式开发了测项开发，运用因子分析获得功能创新、质量创新、载体创新、品牌创新等8大因子并对其含义及应用进行了阐释，最终构建了产品创新安全评价指标体系。

英文摘要：

This article is on the base of Kotler＇s theory three levels of product, and divides the product innovation into four kinds of innovations： function innovation, form innovation, additional innovation and cost innovation, then explain the meanings and application of 8 genes such as function innovation, quality innovation, carrier innovation and brand innovation.