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中文摘要：
回顾了消费者感知价值和奢侈品感知价值的研究成果，采用市场调查和因子分析的方法，对高端白酒购买者感知价值进行研究，将购买者价值感知分为社会性维度和个人性维度，共得到6个感知价值的主成份，并提出购买者感知价值在市场营销策略中的应用。
英文摘要：
On reviewing the research fruits of consumers＇ perceived value and perceived value of luxury goods, this paper researches the high-end Chinese liquor buyers＇ perceived value through questionnaire of market re- search and factor analysis, and then, by classifying purchaser＇ s perceived value into social dimensions and per- sonal dimensions, achieves six main components. Purchasers＇ perceived value has also been proposed to be ap- plied into marketing strategy in this paper.
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