颠覆式创新通过突破现有渐进式创新路径,在打破既有市场格局的基础上,使后发企业扭转竞争劣势,使在位企业在进入衰退期之前及时转向另一个增长期,然而其风险也远高于一般创新。由于风险来源复杂,颠覆式创新极易失败。基于此,针对不同类型颠覆式创新过程中可能存在的风险进行具体分析,提炼出颠覆式创新的主要风险来源——技术、组织管理、竞争对手、消费者、价值链相关方、法律,结合案例,阐述了不同来源颠覆式创新风险的表现,并提出了相应规避策略。
Disruptive innovation breakthroughs the existing incremental innovation path, breaks the existing market structure. It can help enterprises reverse their disadvantage competitive position, and can help incumbent enterprises turn into another growth stage before the recession. However, its risks are far higher than general innovation and its risk sources are complex, which lead disruptive innovation quiet easily to fail. It is well worth to analyzing disruptive innovation risks in depth and taking effective prevention measure. This paper analyzed the specific risks in the process of different disruptive innovations, in order to extract the important sources of disruptive innovation- technology, organizational management, competitor, customer, related party in the value chain, and legal. Combined with the cases, this paper expounded the performances of disruptive innovation risks from different sources, and proposed the corresponding prevention measures.