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中文摘要：
本文首先界定创意产业集群创意扩散的内涵,并首次提出创意扩散载体复合价值的概念.然后,从复合价值的视角,分析构建单一创意扩散主体的决策过程及决策模型,并分别构建不存在竞争和存在竞争两种情形下创意供给和需求双边主体的匹配决策模型.最后,以某动漫游戏创意产业集群为例,分析该集群内动漫创意扩散过程,建立动漫方案供需双边主体的匹配决策模型,验证了本文提出模型的有效性和实用性.
英文摘要：
Firstly, with the reference of innovation diffusion theory, it defined the connotation of creative diffusion, put forward the concept of compound values of the creativity diffusion carrier for the first time. Then, from the perspective of the compound value perspective, it built the decision making models. On one hand, for the single participating sub- ject, the process of decision making was analyzed and the model of decision making was build. On the other hand, for two-sided participating subjects who supply and demand the creativity diffuison carrier, the two-sided matching model of decision making was build. Finally, it took an animation and game industry cluster as an example, analyzing the process of creativity diffusion in the industry, building the two-sided matching model of participating subjects who pro- vided and adopted the project, which illustrated the practicality and effectiveness of the proposed model.
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