中文摘要：

笔者从要素禀赋视角出发构建个体选择静态模型和群体博弈动态模型,探讨电子商务企业选择生存与发展模式的原因。结果表明：企业是否进入以及何时开展电子商务取决于企业技术禀赋、运营禀赋和战略禀赋及市场外部性压力与禀赋成本的比较,由此形成企业开展电子商务的4种基本模式和5种市场角色。政府应针对不同企业的要素禀赋特征采取不同的扶持手段,分层分类推进企业电子商务发展。

英文摘要：

From the perspective of factor endowment,the authors construct a static model for individual decision and a dynamic model for group decision to explore the reasons for enterprises with e-commerce choosing the mode for survival and development.The results show that whether an enterprise adopts e-commerce and when to do it depends on the enterprise＇s technology endowment,operation endowment,strategy endowment,and the comparison of the exterior pressure of market and endowment cost,which form the four basic modes of e-commerce and five roles in the market.The government should take corresponding supporting measures according to the factor endowment of different firms and promote the development of e-commerce according to different hierarchies and classes of the firms.