本文采用文献计量的方法对商业模式研究的发展进行梳理与剖析,对文献样本进行基本统计和共引网络分析.结论表明,商业模式研究的最新热点集中在商业模式的分析诊断和创新设计,并提出理论研究定量化、应用领域广泛化和市场研究信息化这三大未来的研究趋势.本文的研究思路和结论对商业模式的学术研究和企业界实践应用均有一定的启发性.
In this paper,the bibliometric method is used to sort out and analyze the development of business model study by statistical analysis and citation networks.Empirical results show the latest hot topics in the business model study focus on business model diagnosis,innovation and design.Three future trends are proposed including the quantification of theoretical research,the extension of the research range and the informatization of market research.The perspective and conclusion of business model in this paper will be particularly illuminating for both academic research and enterprises’ practice application.