中文摘要：

为使企业在激烈的市场竞争环境中保持持久的竞争优势,需要对企业竞争力进行定量化的测度,使高层管理者明确自身的优势及不足,进而对制定企业的战略规划提供相应的指导.首先采用内容分析法在深入分析企业竞争力影响要素的基础上,建立企业竞争力分析性指标.然后对国内外学者提出的市场、资源与技术相关的测评指标进行整合,去除其中操作性不强、重复的指标,引入技术产出质量相关的测评指标,构建综合的企业竞争力评估指标体系.最后在把握企业客观事实和发展态势的基础上,尽可能准确地评估企业整体的竞争实力.

英文摘要：

In order to maintain competitive advantage of firm in the fierce market environment, weneedto measure firm competitiveness. Senior management will know its advantage and disadvantage with this competitiveness index, further provide guidance for frm’s strategic plan. Tis research established the analytical index of firm competitiveness by the way of content analysis, analyzed the firm competitiveness factors in depth. Then integrated the evaluated index of market, resource and technique, removed those not strong operable or repeated index, and introduced the measured index related to quality of technical output. Finally, we established the frm competitiveness evaluation index system.Based on the grasp of the frm’s objective facts and development trend,this index system can make accurate assessment of the overall competitive power as much as possible.