中文摘要：

文章总结大学生旅游相关文献，认为大学生外出旅游的动机十分强烈，经济困窘是大学生旅游活动的瓶颈因素．文章以安徽省著名的风景名胜黄山为假想旅游目的地，对中国科学技术大学、安徽大学、安徽农业大学、安徽医科大学、合肥学院等五所高校的在校大学生进行问卷调查和深度访谈，分析旅游产品市场价格与大学生心理价位之间的差距．鉴于大学生是一特殊群体，开拓大学生旅游市场具有重要的社会意义，政府及旅游行政部门应给予旅游企业政策、税收、贷款等方面的优惠，鼓励大学生市场的开发，为大学生旅游打开方便之门，促使大学生素质的全面发展．

英文摘要：

The paper summarizes the relevant literatures on university students and finds： though their traveling desire is very strong, economic difficulties prevent them from having a tour with their friends. The price of tourism products affects the depth and the width of the university students＇ tourism market. In order to find out the disparity between the market price of the traveling products and the university students＇ psychological price, This article, taking the famous scenery spot Huangshan Mountain as the imaginary traveling destination, surveys the university students in several universities in Hefei, such as Chinese Science and Technology University,Anhui University,Anhui Agriculture University, etc. Being a special group, the social significance of exploring the university students＇ tourism market is important. So our government and the traveling administrative department should regard it as a social welfare and give some privilege to tourism corporation, such as policy, tax, loans and so on. All of these give university students the chance for tourism and urge their harmonious development in the end.