中文摘要：

从大数据内涵和特征入手,分析大数据给企业创新带来的典型机会及启示。其中,技术创新机会包括研发突破性技术、提供个性化产品和服务、促进应用领域转移、拓展参与空间;市场创新机会包括隐形市场显性化、精准营销、创造新市场;商业模式创新机会包括转换利润中心、重塑业务组合、渗透新业务和发展新的交付方式。相关管理启示包括将数据视为关键资源、建立大数据思维、抓住应用要点、让数据说话和重视接力创新。

英文摘要：

The paper first discusses the connotation and the characteristics of big data, and analyzes the typical opportuni- ties which the big data brings to enterprise in the innovation. In the technical innovation, the opportunities mainly include the breakthrough technology development, the product and service individualization, the application area transfer and the participation widening. The market innovation opportunities consist of hidden market visualization, precision marketing, new market structuring. The business model innovation opportunities embrace the profit exchanging center,the business unit restructuring,the new business penetration and new value exchange. Some managerial revelations have been put forward, which contain regarding the big data as crucial resources, building up the big data-based way of thinking, grasping the main points of a!oplication,and paving attention to the relay innovation.