中文摘要：

近年来随着医疗器械产品采购市场竞争的加剧,许多供应商积极参与竞争投标,而在售后服务阶段厂家具有技术、人员和备件的优势,利用对服务规则和定价方面具有更大的控制权来谋取更高的利润,使得售后服务成为上游厂商和下游医院用户之间形成了博弈的＂新＂焦点。上下游博弈受到各个要素的影响,博弈存在于上下游对各个要素的控制能力之间,更是存在于一个由各个要素共同组成的综合体之间。本文提出了系列对弈的策略,并呼吁增强博弈意识、投入必要＂兵力＂和借助多方技术资源,希望能形成一个均势的态势,达到象棋中最高境界的＂和棋＂。

英文摘要：

The competition in the market of medical devices is increasing these years.Although many product suppliers have to reduce their tender prices,they hold the more control of service and pricing rules for the advantage of ownership of technology,staff and spare parts.The ＂new＂ game focus,after-sales service,between manufacturers and hospitals is becoming more and more outstanding.The game between upstream and downstream can be affected by various elements.The game exists in the control of each element and the synthesis of these elements.The quality control center of medical devices not only has made a series of strategy for the game,but also called for the enhance of awareness of the game,investment of the necessary ＂force＂ and the use of multi-party technical resources,which lead hospitals to form a balance of powerful situation in the game.