中文摘要：

在分析认知地图概念和应用的基础上总结出：认知地图的概念有所泛化，它可以被视作个体时各类外界信息认知程度的描述和呈现方式，这种呈现方式可以是二维平面中点与点之间的平面分布，也可以是二维平面中各点之间的相互路径关系（相关性）。基于此，本文通过因子分析的方法构建了旅游者决策影响因素的认知地图，其中以数据的权重数值为X轴表示认知的深度，以最终得到的项目加权平均数作为Y轴表示认知的广度，进而构成了一个二维的平面认知图示。使用该方法分析入境旅游者决策行为影响因素所输出的认知地图显示：收入价格、人为旅游态度和闲暇时间是影响入境旅游者决策行为的核心因素；旅游目的地吸引力、旅游目的地时空限制是影响入境旅游者决策行为的重要因素；出境旅游政策、个人责任是影响入境旅游者决策行为的次重要因素；旅游目的地社会发展水平、旅游地设施和服务、旅游产品促销是影响入境旅游者决策行为的一般因素。

英文摘要：

Decision-making is a cognitive process leading to the selection of actions among variations, and also a process of choosing actions for dealing with problems or opportunities. Tourist＇s decision-making behavior is closely linked to tourist＇s information search and tourist＇s cognition. The comprehensive and objective sources of information are the prerequisite of decision-making. The cognitive appraisal is the decisive factors to promote tourist to make a travel decision or to abandon the travel plan. Based on the analysis of the concept and the application of the cognitive map, we have found that the original meaning of the conception is related to the cognitive plan changes. It can be regarded as the ways to describe and present the individual tourist＇s cognitive degree on various tourism information, which could be a two- dimensional distribution of points, or the relationship of points （relevance） on the two-dimensional surface. On the basis of the previous research findings, the author put forward the method of applying cognitive map to analyze factors influencing tourist＇s decision-making process. For two-dimensional cognitive map, the weights of data for the X-axis present the cognitive depth, but the average weights for Y-axis present the cognitive extent. We have found that besides the income level and the spare time, the personal attitude also is one of the key factors influencing tourist＇ s decision-making. The attraction of tourism sites and the spatial-temporal limitation are the main factors influencing tourist＇s decision-making. The tourism policy, the personal responsibilities are the secondary important factors influencing tourist＇s decision-making. Social development level, tourism facilities and service and promotion of tourism products are the commonly influencing factors.