中文摘要：

以B2C电子商务企业为对象研究“创新影响绩效的路径及强度”，运用结构方程模型、基于大样本数据进行了关系检验。研究表明：创新对绩效的影响路径包括直接影响和通过服务质量的间接影响，前者大于后者；创新的重点不是提升服务质量，国内服务业竞争处于低级阶段；中小型企业样本拟合效果更好。

英文摘要：

This paper studies the impact of innovation on firm performance based on large-scale data gathered from B2C E-commerce companies by using structural equation model. Main findings are as follows-（1） the impact path of innovation on performance includes direct as well as indirect path, the intensity of the former is larger than that of the latter;（2） the emphasis of innovation is not on service quality, which shows that competition of service industries is in low stage; （3） simulation effect of S＆M-sized enterprises is better than that of large-scale enterprises.