消费者文化理论自2005年提出以来,引起了学者们的热议。八年来,该理论获得了长足的发展,已成为消费者行为研究的主要内容之一。而国内学者目前对该领域关注较少,缺乏相应的文献来对该理论进行整体性的介绍。有鉴于此,本文通过对相关文献的回顾,介绍了消费者文化理论的产生背景、理论框架以及最新的研究进展,最后对该理论及其发展进行了评析,并结合我国的相关消费行为对未来研究方向进行了展望,以期促进国内学者对该理论的关注,推动本土的该领域研究。
Consumer culture theory (CCT) has aroused hot discussion from scholars since it was raised in 2005. After eight-year rapid development, CCT has become one of main contents of consumer behavior research. However, at present domestic scholars pay less attention to this field, and there lacks literature providing overall introduction of CCT. In view of this phenomenon, this paper introduces the occurrence background, theoretical framework and latest research development of CCT by a review of relevant literature. Finally, it comments on CCT and its development and points out the di rections in future research based on related consumer behavior in China to promote the attention of domestic scholars to CCT and advance domestic research.