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中文摘要：
同时考虑企业投资的先动优势和后动优势．建立了新产品项目战略投资决策的期权博弈分析框架．研究了双头垄断企业最优均衡投资产量和最优投资时机决策．分析了其均衡战略投资策略规则及其条件，探讨了投资成本差异和市场不确定性程度对企业价值和投资临界值的影响．最后通过数值释例对理论结果进行了验证．
英文摘要：
An option games analysis framework of the strategic investment decision of new product project is provided, with first-mover＇s and second-mover＇s advantages considered. The optimal output and the time of equilibrium investment under duopoly are studied. Decision rules and conditions in equilibrium strategy investment are analyzed. The effect of the investment cost difference and market uncertain degree on firm value and investment thresholds is discussed. At last, above results are verified by a numerical example.
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