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中文摘要：
认知视角商业模式研究将企业商业模式视为决策者个人主观认知图式的客观映射。对认知图式的结构与设计过程进行分析,其不同于传统研究视角的微观化解释逻辑,能够将商业模式研究推向纵深。本文在揭示认知视角商业模式研究的解释逻辑并对商业模式图式这一核心概念加以解构的基础上,重点围绕商业模式设计、商业模式创新两个主题,对认知视角商业模式研究展开系统述评,然后探索性地构建认知视角商业模式研究的概念框架,并提出了若干旨在推进认知视角商业模式研究发展的建议。
英文摘要：
Business model research from the cognitive perspective is the objecuve reflection of individual subjective cognizance schema. With a analysis on the cognitive schema structure and its designing process, the study from the cognitive perspective, distinguishing from micro explanation logic form traditional research perspective, pushes business model research into deep field. This paper demonstrates the interpretive logic of business model research from the cognitive perspective and deconstructs the core concept of business model schema. Meanwhile, it focuses on two themes： business model design and business model innovation. By proposing a systematic commentary on former studies and building a concept framework of business models from the cognitive prospective, this paper aims at promoting and putting forward some suggestions on the development of business model research from the cognitive perspective.
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