本文提出了多航段航空机票定价模型,从航空公司与旅客两个局中人的博弈的角度,阐述了考虑No-Show下的兼顾多航段航空机票定价模型.该模型由价格控制市场需求出发,结合博弈论、概率论等基本理论,完成多航段机票定价决策的同时,通过价格变化控制机票销量,达到超售有效克服No Show对收益的影响,并同步实现了不同航段舱位的合理分配.算例验证了该模型的可操作性和实用价值.
Air ticket pricing model of multi-leg airline is put forward, and it is analyzed in detail from the perspective of airline-passengers game, with No-Show considered. Based on the price-controlling market demand and the basic theories including game theory and probability theory, this model defines the multi-leg air ticket pricing decision. In addition, the changing price can control the ticket sales, so that the excessive sales can effectively overcome the impact of No-Show on earnings, and the freight space of different legs can be reasonably distributed. Moreover, case studies are conducted to verify the operability and practical value of this model.