中文摘要：

以需要顾客高度参与的典型服务行业美容业为研究对象,对顾客教育与顾客参与行为的关系进行了研究.建立了反映顾客教育、顾客参与、感知服务质量和顾客满意度之间关系的理论模型.利用自行开发的问卷收集数据,对提出的理论模型进行检验.研究结果表明：顾客教育对事前准备、信息共享、责任行为等顾客参与行为具有显著影响,进而在提升感知服务质量和顾客满意度方面发挥积极作用.

英文摘要：

Taking the beauty industry, which requires high level customer participation as re- search context, the study examines the relationship between customer education and customer partici- pation. A theoretical model is presented to denote the relationship between customer education, cus- tomer participation, perceived service quality and customer satisfaction. Then a survey is conducted to test the proposed theoretical model. The result shows that customer education has significant impact on preparation, information sharing and responsible behavior, but not on affective interaction.