中文摘要：

本文以2003--2015年沪深上市的制造业企业为研究对象，基于企业不同生命周期的组织特征、战略目标、战略需求差异，将其划分为成长期、成熟期和衰退期三个阶段。动态考察制造业企业在不同生命周期阶段，其服务化战略的选择及其对企业绩效的差异影响。研究发现：第一，不同生命周期阶段的制造业企业服务化战略选择意愿不一致，衰退期企业意愿最强烈，成长期和成熟期企业不明显。第二，制造业企业在不同生命周期阶段的服务化“绩效效应”程度也有差异，成熟期企业最明显，与企业绩效呈“U型”关系；成长期企业次之，与企业绩效呈“反L型”关系；衰退期企业最小，与企业绩效关系不明显。该研究结果为处在不同生命周期阶段的制造业企业实施服务化战略提供了参考依据。

英文摘要：

This paper uses the data of Chinese listed companies and divides their life cycles into growth stage, mature stage and recession stage based on organizational characteristics, strategic goals and strategic demand difference. It dynamically examines manufacturing firms＇ decision of servicizing strategy and impact on firm performance. Empirical results indicate that firms in different life cycle stages show various tendency of servitization with recessionary firms revealing strongest willing of servitization. It also finds that firms acquire diverse performance feedback ＂after servitization. The impact of servitization on performance reveals U-shape effect for mature enterprises, while, reverse-L-shape effect for growing firms. However firms in recession cannot abstain positive after conducting servitization strategy. It provides reference frame for manufacturing companies on the decision of Servitization.