中文摘要：

科学有效的运营战略是我国体育用品产业健康快速发展的重要条件，前者离不开运营战略因素的准确评估。利用PEST方法分析产业宏观环境，基于生产系统论描绘体育用品产业运营管理系统框架，运用文献资料法及归纳法阐释资源观视域下产业竞争优势；基于商业生态系统理论以及虚拟企业理论，利用枚举法及逻辑分析法构建产业广义资源集，运用德尔菲法从中选取影响产业运营战略的26个相关因素，揭示因素间二元关联性，应用解释结构模型方法建立相关影响因素的递阶有向图，设计手段目的链算法，辨析出6个关键因素——政策环境、企业所有制及其治理、自主创新能力、劳动力供给、产业集群、资本运作，进而提出着眼于关键因素的产业发展对策及政策建议，希望指引体育用品企业科学发展，支持运营战略目标实现，提升产业运营绩效，推动产业转型升级发展。

英文摘要：

Scientific and effective operations strategy is the important condition of healthy and rapid development of sports goods industry in China, which depended on accurate assessment of operating strategy factors. Using PEST method to analyze macro environment, the paper depicted operating management system framework of sporting goods industry, applied literature method and induction method to interpret competitive advantage of sporting goods industry. Based on business ecosystem theory and virtual enterprise theory, the paper built general resource set by enumeration method and logical analysis, used Delphi method to select 26 influencing factors related with industry operating strategies and reveal factors correlation, applied interpretation structure model method to establish hierar- chically directed graph, designed means-purpose chain algorithm to discriminate six key factors, which were policy environment, corporate ownership and governance, independent innovation ability, labor supply, industrial cluster and capital operation. Furthermore, industry development countermeasures and policy suggestions were proposed focusing on key factors, in the hope that they could guide sports goods enterprises to develop scientifically, sup-ported operating strategy goals, promote operation performance and push industry transformation and upgrading de-velopment.