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中文摘要：
本文结合档案部门的社交媒体实践和项目组前期调查,重点从突出文化性质、增加趣味成分、拓宽互动渠道、丰富表现形式、把握发布节奏、兼顾个性需求和善于借力营销七个方面探讨档案部门运用社交媒体开展文化传承的微观对策。
英文摘要：
Combined with the social media practice in archives and the preliminary investigation by the project team, the paper puts forward six micro measures for Archives in the application of social media for culture inheritance, which is focusing on the cultural characteristics, increasing the interest, broadening the channels of interaction, enriching the form of expression, grasping the release rhythm, considering the needs of personality.
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