在对隐性需求深入研究的背景下,借鉴相关研究成果,以隐性需求的内涵为起点,阐述了在产品开发中挖掘顾客隐性需求的重要性。在此基础上,探讨了基于信息认知角度的隐性需求深度开发模式和对产品创新的促进作用。
With relative researches on customer demand, we discuss during product development which bases on its core conception. And implicit demand and tactics changing implicit demand into innovative which contributes to new products innovation. in detail on the importance of implicit demand further, study on different patterns developing products in the view of information cognition.