需求是一切市场行为的出发点和根本归宿,不关注客户需求而进行的生产对企业来说是非常盲目和危险的。因此,本文分析了物流需求资源的一般转化过程和影响物流需求资源转化的关键中介变量,并着重论述了产业聚集、价值创造和资源共享三种需求资源转化模式,并对几种模式的优劣进行了分析。
Demand is the fundamental factor of all the marketing actions. Therefore it is blind and dangerous for an enterprise which neglects the client's demand. In my paper, I analyze the general process of transformation of demand resources of logistics, and the key variables that affects the transformation, and describes such three patterns of transformation as industrial gathering, value creation, and resource sharing.