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Factors Influencing Spillover Effects of Negative Publicity
  • 期刊名称：Lecture Notes in Information Technology
  • 时间：2012.1.1
  • 页码：282-285
  • 相关项目：体育赞助对品牌资产的提升及其作用机制研究
作者： Zheng Fang|Yang Yang|
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体育赞助对品牌资产的提升及其作用机制研究
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