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Crowdedness and MobileAd Effectiveness
  • ISSN号：0732-2399
  • 期刊名称：Marketing Science
  • 时间：0
  • 页码：-
  • 相关项目：体育赞助对品牌资产的提升及其作用机制研究
作者： Andrews M|Luo X|Fang Z|
同期刊论文项目
体育赞助对品牌资产的提升及其作用机制研究
期刊论文 34 著作 1
同项目期刊论文
Quantify sales impact of location–based advertising
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Measuring Dynamic Sales Impacts of LBA Using Wireless Communication Technology
Design Location-Specific Advertising with Wireless Telecommunication Technology
Optimizing Advertising Using Wireless Communication Technology: A Zero-Inflated Poisson Approach
Quantifying the Dynamic Effects of Service Recovery on Customer Satifaction: Evidence From Chinese M
Dynamic Effects of Quality Improvement on Mobile Phone Manufacturing System
Factors Influencing Spillover Effects of Negative Publicity
Application of Wireless Location Technology in Advertising
Cause Marketing Effectiveness and the Moderating Role of Price Discounts
Resolve Product Harm Crisis for Manufacturing System:A Simultaneous Equation Model
A VARX Measurement of Advertising’s Spillover Effect across IT Technology and Wireless Communication
Boost Keywords Conversion of Search Engine
Analysis on the consumer decision time of online shopping
产品伤害危机溢出效应的发生条件和应对策略研究——预判和应对其他品牌引发的产品伤害危机
Research Advances in Mobile Advertising Areas
消费者调节聚焦对赞助评价的影响研究
赛事赞助沟通对感知匹配的影响研究
Advances in Product Harm Crisis
How to Design Mobile Advertising: A Field Experiment with Wireless Telecommunication Technology
Sales Impacts of Location Based Advertising Using Wireless Communication Technology
体育赞助中品牌熟识度和赞助形态对消费者反应的影响
消费者调节聚焦对赛事赞助效果的影响研究
时空供求因素对OTO企业交易成功率的影响——基于打车软件的实证研究
负面事件修复策略对品牌资产的影响
产品伤害危机应对策略效果研究